This page provides an overview of your active and past text message campaigns. You can view campaign details, track performance, and send new campaigns from this page.
Key Features:
Campaign List
Displays a list of your campaigns, categorized by their current status (e.g., "Sending," "Scheduled," "Sent").
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Campaign Details:
Campaign Name: A descriptive name for the campaign (e.g., "Cooled Off Booking").
Message: The text message content for the campaign.
Recipients: The total number of recipients targeted by the campaign.
Sent: The number of messages successfully sent.
Delivered: The number of messages successfully delivered to recipients' phones.
Failed: The number of messages that failed to deliver.
Open Rate: The percentage of recipients who opened the text message.
Click-Through Rate: The percentage of recipients who clicked on any links within the text message.
Tips for Effective Campaign Management:
Segment your audience: Target specific groups of clients with relevant and personalized messages.
A/B test different message variations: Experiment with different message copy and calls to action to optimize campaign performance.
Track key metrics: Monitor open rates, click-through rates, and conversion rates to measure the effectiveness of your campaigns.
Analyze campaign results: Regularly review campaign performance data to identify areas for improvement and optimize future campaigns.
Text Message Campaign Management
View and manage your active and past text message campaigns, track their performance, and send new campaigns from this page. This page offers an overview of your text messaging efforts, allowing you to monitor and optimize your campaigns to drive better engagement.
Key Features
Campaign List
Displays all your campaigns, categorized by their current status:
Sending: Campaigns that are currently in progress.
Scheduled: Campaigns that are scheduled for future delivery.
Sent: Campaigns that have already been completed.
Campaign Details
Campaign Name: A clear, descriptive name for each campaign (e.g., "Cooled Off Booking").
Message: The content of the text message sent in the campaign.
Recipients: The total number of recipients targeted by the campaign.
Sent: The number of messages successfully sent out to recipients.
Delivered: The number of messages successfully delivered to recipients' phones.
Failed: The number of messages that failed to deliver.
Open Rate: The percentage of recipients who opened the message.
Click-Through Rate (CTR): The percentage of recipients who clicked on any links within the text message.
Tips for Effective Campaign Management
Segment Your Audience:
Target specific groups of clients with personalized and relevant messages to improve engagement.A/B Test Message Variations:
Experiment with different message copies, headlines, and calls to action to identify which ones resonate best with your audience.Track Key Metrics:
Regularly monitor open rates, click-through rates, and conversion rates to gauge how well your campaigns are performing.Analyze Campaign Results:
Review campaign performance data to identify trends and areas for improvement, and apply insights to optimize future campaigns.
By efficiently managing your campaigns, you can enhance client engagement, improve response rates, and ultimately drive business success.